Meet Our Founder
Jennifer Royalty
Founder and CEO
As a real estate agent in Central Kentucky, Jennifer has a deep understanding of the industry and a passion for helping clients achieve their real estate goals. Her expertise includes market analysis, investment analysis, short term rental analysis, negotiation, and property valuation.
Jennifer realized the income potential of Short-Term and Mid-Term Rentals when managed correctly and combined that with a passion for traveling and Real Estate – The Royal Standard was born.
With a portfolio of 7 profitable properties owned and managed, Jennifer and The Royal Standard are striving to become the #1 Boutique Vacation Home Firm in Central Kentucky and Nashville.
What We Do
We are a boutique short-term rental co-hosting and consulting firm specializing in experiences that go beyond check-in and checkout. Every detail, from sparkling cleanliness to curated guest touches, is designed to reflect The Royal Standard - our unwavering commitment to white-glove service, seamless communication, and unforgettable stays. If you are a homeowner expecting the highest level of guidance and care for your property, we raise the bar - then exceed it!
Property Sales
Expert guidance through every step of buying or selling your property, with market insights and personalized strategies.
Hospitality
Operations
Comprehensive property management services to maximize your investment returns and maintain property value.
5-Star Guarantee
Our commitment is simple: we go above and beyond to deliver a seamless experience, transparent communication, and results that exceed expectations - every client, every time.
Market Analysis
Data-driven market analysis and valuation services to help you make informed real estate decisions.
Our Properties
Discover a range of premium homes and investments, carefully selected to suit your lifestyle and goals.
Southern Charm-Townhome by Kroger Field-UK w/Grill
Lexington, KY, United States
Equine Escape-Ranch, BBQ Grill, 2-Car Garage
Lexington, KY, United States
Castle Glow -Townhome near Kroger Field-UK w/Grill
Lexington, KY, United States
Why We're Different
Personalized Service
Every client receives tailored attention and customized solutions for their unique real estate needs.
Market Expertise
Deep local market knowledge and data-driven insights to maximize your property investment.
Proven Results
Track record of successful transactions and satisfied clients across all market segments.
Our Services
Choose the package that best fits your needs
Set Up For Success
Complete setup and training package
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Property Prep & Styling Guidance – insider tips
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Professional Photoshoot Coordination
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Listing Setup – fully optimized
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Tech Stack Implementation – pricing tools, guest messaging automation
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Owner Training
You'll take over management once it's launched, but you'll already be running with a system in place since our team will set it up.
Full Co-Hosting
Complete hands-off management
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Full-service STR / MTR property co-hosting service
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Guest communication & support
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Professional property setup and listing creation
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Vendor & maintenance coordination
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Revenue & performance tracking
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Complete operations handled by us
This is the option for you if you prefer a completely hands off (passive) operation! royalstandardproperties
Who we serve
Lexington, KY
Premium hospitality operations services in the heart of Kentucky's horse country
Central Kentucky
Comprehensive coverage across central Kentucky's growing rental market
Nashville, TN
Music City's premier hospitality operations specialists
What Our Customers Say
My only complaint about the house is it made it difficult to leave and see all the sights. I did not want to leave the house. Everything here was amazing. Great Host I can not recommend enough.
John
We absolutely loved our stay at Southern Charm! The decor was modern, the location was perfect, and the house was spotless—it truly felt like a home away from home! Every detail was perfect!
Brandi
Jennifer is an amazing hostess and extremely responsive. The visit was so lovely and her place is so clean, comfortable and cozy. I HIGHLY recommend and we will surely be returning
Jen
Jennifer is a great host. Very responsive and everything was simple. Check in was smooth, place was clean, and it is exactly as described/seen in the photos!
William
What Rate Can I Get?
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Contact Us
For inquiries, support, or more information about our services, please contact us. Our team is ready to assist you promptly and professionally